Is the marketing industry doing enough to ally with LBGTQ+ workers and communities?

Mark spent 25 years as a marketing professor, teaching at institutions including Minnesota, MIT, and universities in London and Australia. About eight years ago, he founded Mini MBA, an alternative education platform that has trained approximately 35,000 marketers across 40 countries. His program offers focused marketing education in an innovative online format, making it accessible to busy professionals who may not have the time or resources for traditional MBA programs. A master of search performance across all digital marketing platforms.Employing PPC, SEO, paid social, and creative… Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy.

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“We need support more than ever because we‘re back at the front of the battle, and we are part of the culture wars, and brands are scared to do that,” he says. “We’re an industry that believes it‘s quite left-leaning,” he explains. “It considers itself very open, and ‘I never had any issues,’ but I think people then don‘t make the effort to actually do the work to understand different opinions because it’s just seen as very ‘welcoming’”. So, what’s it like to be an LGBTQ+ person working in marketing? Tim Noblett, head of data at TMW and director of marketing for Pride in London, sums up the tension felt by some working in the sector between outward appearances and lived experience. The Drum Network hosted a panel of industry experts to poll their opinions on how well the sector does for queer employees and in Marketing news terms of LGBTQ+ output.

“There would be an offer, and maybe a little better title, and he jumped at these things. And I don’t know, I think he could have stuck around a little longer at each job myself, and he got fired a few times. But he had a knack for crystallizing the message on a movie. On The Sixth Sense, he included the line ‘I See Dead People.’ He was really proud of that too. And this was one of his major Hollywood battles, to put that line in the marketing materials.

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NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.On a mission to challenge outdated advertising… Microaggressions experienced by LGBTQ+ staff members, recounted by some members of the panel, show there’s still work to be done. Each week, we feature questions based on the latest industry news. “He jumped around more than I thought he should have,” Biggert said.

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“They used a lesbian couple in it, and they received such a backlash and a petition against it. I think when you see things like that, the smaller brands that I tend to work on, they’re not going to want to make a statement or do anything to support that‘s going to be seen as too ‘out there’. Marketing is often seen as a ‘safe’ industry for members of the LGBTQ+ community to work in. But is it doing all it can for both employees and consumers?

“He was very generous with friends here, picking up dinner tabs all the time,” Biggert said. “He loved to make muffins and he’d pass them out to neighbors. He’d make blueberry muffins and he’d put too many blueberries in, and they’d sort of fall apart.