Integrating Generative AI in University Teaching and Learning: A Model for Balanced Guidelines Online Learning
Generative AI in innovation and marketing processes: A roadmap of research opportunities Journal of the Academy of Marketing Science Recent advancements in generative artificial intelligence (AI) have profoundly impacted the creative industries, ushering in an era of AI-generated content in literature, visual arts, and music. Trained on vast datasets of human-generated material, generative AI models […]